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LEADERSHIP QUOTE OF THE DAY (19 May 2012): To manage a system effectively| you might focus on the interactions of the parts rather than their behaviour taken separately. - Russell L. Ackoff

MAN

The Other Apple Men

1.Tim Cook
The recently appointed CEO of Apple, Tim Cook, has filled the role of CEO for Steve Jobs several times before. In 2004 and 2009, when Jobs took leaves of absence Cook took charge of Apple and kept the company strong. There's no reason not to believe that Cook will not continue Jobs' impressive legacy.

2.Jonathan Ive
As Senior Vice President of Industrial Design, Jonathan Ive is responsible for the eye-catching designs of a number of iconic Apple products, such as the iPod. Ive has made a number of appearances at Apple keynotes (usually in video form) passionately explaining the intricacies of his latest design. His passion for the products rivalled Steve Jobs' and his continued appearance should calm many.

3.Scott Forstall
The Apple iPhone is the flagship product for the company and Scott Forstall is the Senior VP of iPhone Software. Steve Jobs' confidence in Forstall was demonstrated at many keynotes, with Jobs ceding the stage to Forstall during iOS matters. Scott Forstall previously worked with Jobs at his post-Apple computer venture, NeXT.

4.Bertrand Serlet
While his name may not be as familiar as the others on this list, Bertrand Serlet is the Senior VP of Software Engineering. This guy knows operating systems as he was part of Xerox PARC (the home of the modern GUI as we know it) and has been reshaping Mac OS X since 2005. Apple has shown a renewed interest in OS X, with its "Back to the Mac" event and Serlet will be at work taking the best features from iOS and bringing them to the desktop.

5.Phil Schiller
While he is the Senior Vice President of Worldwide Marketing, Phil Schiller may be best known for his role as comic relief in many Apple keynotes. Schiller also filled in for Steve Jobs in the past by delivering the Macworld 2009 keynote. With Schiller still on board, the general public will still be inundated with ads with catchy songs thanks to Apple's marketing prowess.

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